And the thing about the Air Jordan 1 is that it's not too small I think it was a somewhat larger release. It's up to Nike to determine how much they want to make. How do you feel about the limited-edition nature of sneaker releases these days? Is it still as necessary as it once was? I don't really make sneakers to make them limited. Your sneakers, especially your recent Air Jordan 1 collaboration, are often hard to get. I was in high school, and I bought the album. I always loved that song, even when it came out in 1977. How did that performance come about, and why that song? They asked me to perform a few songs, one of which was my original song, and the other was supposed to be a cover.
I recently watched a video of you performing "Thinking About You" by Sister Sledge on Japanese television. We caught up with Hiroshi at NikeLab in New York City, where he was celebrating the release of his latest Nike collab, the Air Trainer 1, to talk music, sneakers, and his opinion on the world of hype he helped create. Line-ups, quickstrike sneaker releases, and even higher-priced T-shirts can in some way all be credited to the man many call the "Godfather of Streetwear" (though, as we found out, it's a nickname he doesn't much like). Anything the man touches becomes a must-have to fans of streetwear, because he practically invented the culture itself.
Today, he's churning out collaborations via his brand Fragment Design, which currently has ongoing relationships with Apple, Nike, Off-White, and even Starbucks (seriously, check it out for yourself). In the late ’80s, Hiroshi made a name for himself in Japan as one of Tokyo's first hip-hop DJs and with his clothing label, Goodenough, and then went on to mentor kids who became fashion legends in their own right, like Nigo (Bape) and Jun Takahashi (Undercover). It's impossible to talk about streetwear without discussing designer Hiroshi Fujiwara.
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